Strategic Search for a Bathroom Furniture Manufacturer

Strategic Search for a Bathroom Furniture Manufacturer

The client, a bathroom furniture manufacturer in Italy, designed, produced and sold bathroom furniture, with sourcing activities being centralized in China. However, the recent anti-dumping duties on Chinese imports confronted them with a challenge and an urgent need to acquire supplier alternatives. Vietnamese suppliers showed up as one of the most promising options owing to the recently ratified Free Trade Agreement between Vietnam and the EU, which allowed them to enjoy a duty-free advantage when exporting product to the EU.

The client asked us to conduct a Vietnamese supplier search for four different product categories. The project aimed to identify the best long-term partners based on the key criteria, such as product quality, supplier capabilities, export experience and costs. Additionally, the study provided a comprehensive overview of the Vietnamese supplier landscape to support the client’s future decision-making.

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Opportunity
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Approach
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Results
By expanding their business operations to Vietnam and other potential markets, the client was able to regain their control over operations and cost advantage for the future. Moreover, the Vietnamese market, with its economic potentials and the strategic Free Trade Agreements, provided a huge opportunity for European businesses whose operations are dependent upon Asian sourcing. Yet the amount of research and analysis required for successful execution is time-consuming, which might divert the client’s attention from some very important business goals. As a result, our support came in handy, allowing the client to take advantage of our partnerships in Asian markets.

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