The client, a European digital marketing company that offers a premium solution on marketing execution and digitalization to global firms, was looking for a re-structuring of the organization, including but not limited to the audit of the business plan, sales strategy and internal processes. The client had already had a successful presence globally, with a comprehensive client portfolio in Europe, and was preparing for robust growth through several expansion strategies. Therefore, our team entered a long-term partnership with the client to help them restructure their business plan and expand their market presence.
Our team held at least one formal weekly meeting with the client in order to update, discuss and plan the necessary actions. In addition, our consultants worked closely with the client’s person in charge from the client to advise them on several business aspects, such as finance, administration and sales.
The client had already had a clearly identified plan associated with the market which they wished to enter. The target companies were the medium-sized and large ones, with sufficient funds, but with less focus on their main activity.