About us

About us About us About us

Established in 2013, we are a business consulting house based in Novi Sad and assisting organizations in achieving their global ambitions and powerful results, due to our customized and integrated expertise in the field of corporate services, business expansion onto new markets, venture capital, human resources, operational improvement and compliance. Our comprehensive advisory services are focused on the development of a strong basis required for our clients’ success. Our approach has always been to offer organizations actionable project-based advice to help grow their business, as well as business services that will free organizations from the costs and challenges of setting up and owning in-house resources. Our practical support is reflected in the implementation of the strategy and plans on the ground that we develop for the organization, thereby improving their business. With deep expertise in the region, we have supported many European market leaders in achieving their business goals and vision. We now count many of them among our regular clients.

The industry fields we cover

Clothing and Fashion Industry

The clothing and fashion industry is often the initial trigger in new production fields, offering dynamical and fast-growing sectors in markets worldwide.

Automotive Industry

Automotive industry is on the brink of some radical changes. New technologies and consumer demands keep pushing this industry into an unknown area.

Consumer Goods Industry

Consumer goods industry is confronting various new challenges, ranging from complex customer behaviour to retail sale consolidation and emerging markets.

Electronics and Technology

As technological managers are well aware of, the management of software, hardware and technological services demands a long-term vision and adaptability.

Energy and Environmental Technology

Energy and ecological companies are fighting various technological, ecological, regulatory and market challenges.

Food and Drink

Manufacturers and retail traders face a necessity of continuous innovation of their offer and business models in order to maintain growth and beat their competition.

Commodity and Service Industry

In all the industrial sectors, companies address us seeking our expertise and experience in consultation in the field of human resources

Retail Sale

Changes in retail business are nothing new – retail traders worldwide have always had to adapt to changes in customer behaviour and to threats from their competitors.

Software and Platforms

In its very nature, the industry of software and platforms has been subject to constant change and requirements for continual growth and development, as well as for deep understanding of the market, in order to keep ahead of its competitors.

Corporate Services New Market Entry Venture Capital HR Consulting For Enterprises – In-House Training Operational Improvements and ComplianceCorporate Services New Market Entry Venture Capital HR Consulting For Enterprises – In-House Training Operational Improvements and Compliance

Our Expertise

Founding a company and starting a private business may be easy and simple with expert assistance. Having experts by your side may save your time and money.

Founding a company is a multiple challenge – you must give your best, advised by the right people who are knowledgeable in the sphere.

Guided by one of the leading managerial teams, we have a team of consultants with comprehensive knowledge and experience in the provision of advice and consultation in the field of corporate services.

We stand by you on your path as an entrepreneur developing their business activities at the global level.

Director Director Director

An entrepreneur and a trusted advisor, Dragana Rakin, has founded the Prudent Consulting and Management Agency in Novi Sad in order to help companies with a strong tendency for the realization of their global ambitions get their bearings in today’s dynamical business setting and the complexity of markets. She also provides her clients with strategic advice about the all-encompassing business processes in order that they increase their business efficacy.

Dragana boasts years-long relevant experience in the fields of counselling and management in industry and has successfully supervised several incorporations of companies in various markets and jurisdictions. She is taking part in changes that mark a new chapter in the evolution of companies and which are adjusted with the strategic goals of the presence of companies in new markets, also with a view to improved presentation of the values, vision and product/service quality conveyed by a company.

Dragana boasts records proving her assistance to companies in their achievement of measurable results and progress. In addition to the Prudent agency, she is also the owner and representative of the Deneb Consulting company, with the head office in Novi Sad.

Together, we are looking forward to achieving an even greater success.

Our Team Our Team Our Team

Our team has been guided with a clear mission – to speed up business growth in the increasingly dynamical markets. We pride ourselves on working with such a uniquely qualified group of professionals, who keep conveying various types of expertise and profound local insights. What distinguishes us from others is our relentless focus on the creation of a realistic and lasting impact. We approach every challenge with cultural sensitivity and a strong understanding of the unique needs of each business, always with a view to offering success driving results.

Business operations map Business operations map Business operations map

Serbia

Montenegro

EU countries: Italy, Austria, France, Denmark, Hungary, Finland, Germany, Portugal, Slovenia, Croatia, Sweden, Greece

Asia: Singapore, China, Vietnam

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Years of experience

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Different types of global advisory services

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Adapted Corporate Training

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Experienced professionals

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Related legal entities

Successfully completed projects

Our Values Our Values Our Values

Entrepreneurial Spirit and Manner of Thinking

We keep shifting our boundaries and innovating our work methods in order to attain better, faster and more effective results for our partners.

Commitment to Excellence

We observe, understand and create a long-term value for our partners, whom we help to confront the most difficult challenges and overcome their expectations.

Collaborative Culture

We work as partners, constantly bringing new perspectives and mutual trust in every relation with a client.

Acting with Integrity

Acting and correcting things is the essence of our actions – along with consistency and the responsibility for what we do.

Our Proven Methodology Our Proven Methodology Our Proven Methodology

Our years-long proved methodology has been supported with our intelligence and network and also with our expertise and profound experience in rendering advisory and managerial services. Our business success is based on our successfully completed projects, the satisfaction of our clients and the business results they have achieved with our professional help and support.

Global Partnerships Global Partnerships Global Partnershipsa

Each project is unique and gives us an opportunity to transform the way our clients think into our own, thereby shaping our agendas an enabling a purposeful and permanent impact.

We wish to bring as much value to our clients as possible and therefore we have lasting partnerships and links with the organizations and companies that are able to and wish to assist in the initiation of global changes with a view to the realization of the right results for our clients.

We cooperate with experts from Europe and Asia who are always willing to help us and to support our team in order that we produce the best possible results for our clients.

Our location Our location Our location

Careers

We wish to hear more about you

Say 'hello' by sending us your CV and then we can start an interview.

PRUDENT
BUSINESS AND OTHER MANAGEMENT CONSULTANCY ACTIVITIES