Nowadays, business activity is under great pressure , due to tough competition among agile and flexible organizations related to globalization, technological, legislative and regulatory changes. In these circumstances there is interest to make business activity more efficient and flexible.
Business organizations are coming under increasing pressure from traditional competitors and online companies , so they have to quickly improve their performance and increase profitability, in order to maintain their competitive advantage. That’s why new strategies on the basis of expense control are being built, return on invested capital is being maximized, developing approach focused on buyers as well as the use of technology and employee motivation is being adopted. In order to maintain competitive advantage ,it is necessary continuous improvement of business activity.